A new Forrester study is showing that when it comes to privacy on social networks, younger generations aren’t as concerned as older generations – as illustrated in the graph above [VentureBeat]

Many have said we need to adjust our thinking when it comes to privacy online, but we probably also need to adjust our vocabulary, since most of this year’s privacy “breaches” really weren’t breaches at all… [Washington Post]

And speaking of adjusting our thinking, at the Monaco Media Forum, one of AdWeek‘s takeaways is that advertisers need to better educate users about behavioral tracking or things could get really ugly… [AdWeek]

Which is probably fair, considering the White House has just announced a new position that will oversee the government’s efforts to police privacy online, as well as a task force for putting the Commerce Department‘s recommendations on online reform into policy [WSJ]

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